I saw something new in the way Google displayed local search results in its SERPs.
In case I’m only seeing it on my datacenter and you are seeing something different, I’m attaching screenshots.
1. The Places listings are BIGGER and look like the organic results except they have a map pin.
2. As you scroll down the MAP scrolls with you. So even when you are at bottom of page in the organic listings the map moves down and shows on right.
3. ONLY 7 (purely) organic listings show and in this instance most are directories or assn. Only 2 are Dentists.
4. To get on the top TWO screens you need to be in local. Most of the organic are 2 screens BELOW the fold.
5. Reviews are more prominent.
6. Link to Place Page is marked as such, instead of just “More Info” which means better branding and name recognition for Google Places.
7. It’s pulling meta description from the site – just like organic.
8. PLUS it adds some snippets from reviews on the Place page. So best of both worlds and BIGGER!
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Local Business SEO Demystified
I love the way you write and share your niche! Very interesting and different! Keep it coming!
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